Channel Brand Guidelines

The idea for this channel, is to hook young children with a viral clip that has a curiosity gap / big payoff for watching.

Converting them into subscribers with a “CTA” placed right near the end of the video. Payoff needs to be as fast as possible because everything after the CTA is dead AVD.

Strong hook 3 seconds
Creative Story threading until 20 seconds
CTA (7 seconds long)
Payoff 1 - 2 seconds

Example AVD curve of the highest performing video on the channel, CTA at red line. You can see a big drop-off, but still 74% of people wanted to see if she got hit by the bus.

(the curiosity gap in this video was “will she be killed by the bus” https://www.youtube.com/shorts/vznM9Q6E_DQ)

How to make a BAD Kimora video:

(Do not do these things)